Design Jargon, Decoded
Every industry has its own vocabulary, and design is no exception. These five free guides translate the terms you’ll hear in logo, website, and print projects into plain English, so you can ask better questions and know exactly what you’re getting.
Each guide is one page. Print it, save it, and/or pass it along to a fellow founder.
Scroll down to download the file.
Website Jargon
Site titles, favicons, SEO, and the website settings most people skip. Keep it open the next time you log in to update your site.
Collateral Chatter
Business cards, rack cards, retractable banners, and the rest of the marketing materials that carry your brand into the world.
Logo Lingo
Wordmark, submark, clear space, and seven more branding terms, decoded. Start here if you’re building or refreshing your brand.